The band t-shirt has become an emblematic sign of subcultural allegiance for groups such as punks, goths and mods. From tonic suits worn by Teddy Boys to anarchic slogans of Vivienne Westwood anarchism; its appearance defines these subcultures and helps define them visually.
Not just merch stands are joining in – high street and fast fashion brands are getting involved, too – but are they doing an adequate job of representing?
Origin
Since Elvis Presley fan-made tees first became mainstream merchandise at concerts, band shirts have evolved from memorabilia acquired at concerts to being staples of fashionista closets worldwide. Bill Graham was instrumental in pioneering this multi-billion dollar industry by seeing its potential and turning fans into walking billboards.
Since 1960, when industrial printing technology was invented, t-shirt printing became feasible on an industrial scale – leading to official tour merchandise being created and subcultures such as mods, punks and goths embracing this form of branding; one iconic example being Pink Floyd’s Dark Side of the Moon T-shirt which features their dispersive prism logo.
Bands can create an even richer experience for their audiences by selling merchandise related to their music – like T-shirts with lyrics from songs or hoodies that feature album artwork. This marketing tactic helps build loyalty among their fanbase who feel personally invested in what is being performed.
Music’s commercialization has led to a decrease in value of brand merchandise like t-shirts and other clothing; yet some choose to embrace its authenticity; this can be seen through vintage market sales of sun-faded Rolling Stones tees with sun fade and Nirvana smiley face logos for Comme des Garcons S/S 2006 collection as examples of such behavior.
Style
People typically wear band t-shirts because they enjoy listening to the artist or band featured on them; however, they can also be worn to show off one’s individual style – whether that means pairing it with jeans and shorts for an edgier aesthetic, or pairing it with skirts and dresses for more feminine flair.
Band tees have caused considerable debate due to fashion brands’ appropriation of music subcultures by fashion brands. This has lead to accusations of “gatekeeping,” whereby someone attempts to limit access by imposing their own rules and limits to communities or cultures that could limit diversity within those cultures. The problem with gatekeeping lies in its impact on diversity within those communities or cultures.
Some have voiced concerns over Primark’s recent move to exploit music styles through classic rock bands sold at their stores, while other critics have pointed out how some bands still make money off merchandise sold posthumously even though they no longer actively perform.
Band tees remain a fashionable must have despite any negative press. Ideal for people of any age and style, these pieces can show off your distinct musical tastes while remaining comfortable enough to wear during any activity.
Symbolism
Many people wear band shirts not only to express their passion for music, but as an integral part of an alternative culture. From rock groups such as Nirvana to grunge bands like Soundgarden and their fans’ lives. Their songs become soundtracks for memories while concerts provide shared experiences among friends.
But when band shirts become fashionable rather than simply an expression of fandom, this can pose challenges to authenticity, image and symbolism. With streetwear brands like Vetements and Supreme challenging the idea that band t-shirts must be worn to be considered fashionable; now high street stores stock band t-shirts from some of the world’s biggest bands; when fashion brands put their names on band shirts it can have a profound effect on popularity and sales of those bands.
Some may find it offensive to wear clothing from bands they know little or nothing about or have never witnessed live, particularly when their images are used by extremist groups for an extremist cause. Skrewdriver’s iconic skull logo was used by Neo-Nazi and white supremacist groups and caused widespread outrage and accusations of racism and neo-fascism from both media and public sources.
Gatekeeping
People who wear band shirts associate their style with music. Bands like Nirvana or Metallica hold deep meaning for fans who wish to show their appreciation through clothing. Unfortunately, however, some fans can engage with other people wearing their merchandise inappropriately; for instance if someone wearing an obscure metal band shirt answers a fan question incorrectly this can lead to “gatekeeping”, making that individual feel embarrassed or guilty for lacking knowledge about their album’s songs.
Though it is essential to keep up with your favorite bands’ albums, it’s also okay if there are gaps in your knowledge. This can serve as an engaging conversation starter and demonstrate your dedication to music that you enjoy listening to – it could even help lead you towards discovering new artists!
No matter your style–from soft grunge aesthetics like those seen on Tumblr in 2010s, to rocking band-inspired ensembles–band t-shirts can add flair and flare to any ensemble. Wear one with anything from baggy to skinny jeans for maximum effect, as well as all kinds of shoe styles for maximum versatility. Additionally, try pairing it with high-waisted skirts or cargo pants for an eye-catching combination that adds an edge!
